Rivet
Client. An MIT Music Tech company that had developed an AI software for increase fan engagement.
Solution. Build out a B2B unit targeting record labels, artist managers, and agents.
Client
Rivet
Date
Aug, 2023
Services
Product, Business Development
Introduction
Rivet had built an AI product for helping increase fan-engagement for artists.
Challenge
While there was a large base of artists to work with, the company needed to scale at a much faster rate than they were currently growing to reach their next milestone.
Approach
Research and Discovery
Worked with the leadership team to outline their capabilities and position in the market.
Strategy and Planning
Figured out that a large un-tapped market was the B2B field of record labels, artist managers, and agents.
Implementation
Convinced the founders to launch a different product and enter this market. Moved forward to build, demo new product with customers, and closed deals.
Results
Wholesale
Given the success of the new business unit, the company was able to onboard larger amounts of artists and data for their AI.
Celebrity Enhancement
Working with B2B clients enabled access to larger celebrity access that gave the company larger credibility in the music and fundraising market.
Conclusion
Rivet was at a pivotal point in their business. We were able to put them onto a path of success with our partnership.